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Max Life Insurance launches new logo after group demerger

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Press Trust of India New Delhi
Private insurer Max Life Insurance has introduced its new logo in line with recent demerger of Max India Ltd.

Max Life Insurance is a joint-venture between Max Financial Services Ltd and Mitsui Sumitomo Insurance Co. Ltd of Japan.

Max Financial Services owns and manages a 72.1 per cent stake in Max Life Insurance.

"...Is pleased to introduce its new logo in line with the recent demerger of Max India Ltd", Max Life said in a release.

Max Financial Services Limited (MFS), a part of the USD 2 billion Max Group, is the holding company for Max Life.

"The logo has been redesigned to make it more contemporary while retaining the essence of its existing components that project the focus of the company on being committed to doing what is right while securing the financial futures of our customers", it added.

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First Published: Jan 21 2016 | 9:13 PM IST

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