Media-tech start-up ZAPR has raised an undisclosed amount of funding led by Flipkart, with participation from Saavn, Micromax and Mu Sigma cofounders Dhiraj Rajaram and Ambiga Dhiraj.
This round also saw participation from existing investors from IndiaMart CEO Dinesh Agarwal, former Disney executive and Qyuki MD Samir Bangara, and investors Sanjay Nath and Arihant Patni.
Funds raised will be used to expand the company's product portfolio for the media and advertising industry as well as to scale up the technology team, Bengaluru-based ZAPR said in a statement.
With its technology platform, ZAPR works with leading media agencies, brands and broadcasters. It helps them understand media consumption preferences better and to engage with their audiences seamlessly across TV as well as the mobile and social universe.
Additionally, the scale of ZAPR's data drives useful insights for brands and broadcasters.
"With mobile and internet bringing in a paradigm shift in the way media is consumed, ZAPR is surely looking at a very exciting growth road-map. We are confident that with a well-defined strategy and innovation, ZAPR will have a unique position in the media space," Nishant Verman, Sr Director- Corporate Development, Flipkart, said.
ZAPR was from the first batch of the GSF India Accelerator programme, founded by Rajesh Sawhney.
Since graduating from the Accelerator, it has been working closely with numerous media veterans like Roshan Abbas and Paytm's Vijay Shekhar Sharma who has also invested in the company.
