Most of the nearly three million newborn babies who die each year could easily be saved with a few simple steps such as breastfeeding or skin contact after birth, Melinda Gates said today.
"It's actually not that hard to save these babies," Gates said in an interview at the United Nations headquarters in Geneva.
The co-chair of the powerful Bill & Melinda Gates Foundation was in town to urge health ministers and officials from around the world to back an action plan calling for simple practices to make deliveries and the critical period after birth safer.
Simply encouraging women to begin breastfeeding immediately after delivery is important, since it ensures babies receive the nutrients and liquids they need and protects against infections, she said.
Babies should also be dried immediately to prevent hypothermia and especially premature babies should be placed on their mother's naked skin in a technique known as "kangaroo care" to keep them warm, she told AFP.
In addition to such techniques, which besides the cost of training health personnel are free, Gates said cleaning a baby's umbilical cord with a basic antiseptic costing just a few cents was vital for stopping infection.
Bag masks, costing USD 5.00 a piece, should also be on hand to resuscitate babies who are not breathing, she said.
"This is not about saying to the world that we need new funds. It's saying: take this system that we have today and make sure we focus it on these key, inexpensive interventions," she insisted.
The world has made huge strides in bringing down mortality rates among children under the age of five, with "only" 6.6 million children in this age group dying each year today, compared to 17 million in 1990.
That, Gates said, was because countries around the globe had jointly focused on driving down the numbers through vaccines and fighting killers like malaria.
"But the glaring place where we have not made progress is in newborn deaths," the 49-year-old mother of three told AFP, pointing out that 2.9 million babies die each year within their first month of life, while one million die on their first day.
The tragedy is that the vast majority of these deaths are preventable, said Gates, insisting that simply focusing global attention on the problem should help cut the number by two thirds.
