The latest study, that analysed what people look for while choosing the perfect date, also found that 27 per cent of men prefer curvy females.
However, just two per cent of men want someone with a supermodel's figure, the 'Daily Mail' reported.
Both men and women would choose a nice face over a great body when picking a partner, the statistics from dating site Twoo.Com show.
The most important features are nice eyes and a cheeky smile, experts found.
One in five men (22 per cent) are looking for a woman with nice eyes, and 20 per cent are drawn to girls with a cute smile.
As many as 25 per cent of women want someone with nice eyes, and 22 per cent go for a sexy smile, compared with two per cent who are seeking a boy friend with a six-pack.
"Society has created this blonde versus brunette divide," Psychologist Dr Simon Moore, of London Metropolitan University, said.
Far more blondes than brunettes appear on our television and movie screens, so we're going to be conditioned to finding them more attractive, the report said.
"The more we see something in our daily lives, the more we like something.People are quite realistic generally speaking," Moore said.
"Men know that supermodels are doing a job and that being skinny is part of that - it's not representative of most women.
"Subconsciously, we are also looking at a woman's hip to waist ratio, which can indicate their suitability for child bearing, and assessing them on that. Its about evolution, "he said.
Being drawn to nice eyes and a smile is nature's way of picking out a happy partner, added Moore.
