Metro Cash & Carry India today announced a partnership with technology start-up Chqbook.com to offer a range of financial products and solutions to its customers.
The initiative will give over three million small and medium-sized enterprises (SMEs) within the Metro eco-system to access to best rates, lower fees, and more cash backs on credit and debit cards, the company said in a statement.
Commenting on the alliance, Metro Cash & Carry India MD & CEO Arvind Mediratta, said, "Our partnership with Chqbook.com will provide a large financial marketplace to our 3 million customer base."
Chqbook.com's marketplace will provide financial services from over 40 banks, NBFCs and credit card companies, to Metro customers in the B2B sector exclusively.
It will also offer easier comparisons, instant eligibility checks and quick approvals.
Chqbook.com MD & CEO Vipul Sharma said,"This alliance will help both existing and new customers as they will benefit from the cashback programmes, personal finance, insurance and a range of products & solutions that Chqbook.com is offering."
Metro Cash & Carry said the partnership with Chqbook.com is aimed at promoting digitisation and providing additional financial services to its SME and kirana ecosystem.
The company, which entered India in 2003, currently operates 25 wholesale distribution centres under the brand Metro Wholesale.
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