Business Standard

Millennial in India feel biz image is positive: Study

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Press Trust of India Mumbai
A large majority of millennials surveyed in India feel the overall image of business is positive and it has a good impact on the society in which it operates, says a study.

Millennial is a term used to refer those who are born between 1980s and 2000s.

The survey also said large global businesses have less appeal for millennials in developed markets (35 per cent) compared to those in emerging markets (51 per cent).

Developed-market based millennials are also less inclined (11 per cent) than their counterparts in emerging markets (22 per cent) to start their own business.

"The overall image of business is positive in all regions. India is among the top five countries where millennials (90 per cent Indians against global average of 73 per cent) feel that businesses have positive impact on the wider society in which they operate," says Deloitte Touche Tohmatsu 4th annual Millennial Survey.
 

Deloitte Global surveyed tomorrow's leaders from 29 countries including India on effective leadership, how business operates and impacts society.

Millennials would place far greater emphasis on making a positive contribution to society, employee well-being and employee growth and development'.

Indian millennials perceive their leaders to be too heavily focused on meeting short-term financial goals, their own personal income and improving efficiency or productivity.

More than half (53 per cent) surveyed aspire to become the leader or the most senior executive within their current organisation.

Sixty-five per cent of emerging-market based millennials said they would like to achieve this goal, compared to only 38 per cent in developed markets.

In India, 80 per cent aspire to become the leader, while 81 per cent aspire to reach a senior executive position.

While 58 per cent of Indians surveyed feel their current organisation is making full use of their skills, the global figure compares to only 28 per cent.

The survey also said that millennials believe (about 75 per cent) businesses are focused on their own agenda rather than helping to improve society.

"The message is clear: when looking at their career goals, today's millennials are just as interested in how a business develops its people and how it contributes to society as they are in its products and profits," said Barry Salzberg, CEO of Deloitte Global.

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First Published: Jan 16 2015 | 10:45 PM IST

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