A first-of-its-kind video magazine capturing the pulse of Kolkata was launched in the form of a mobile application today.
Calcalling Apps TV is a unique Android application which contains different types of video from the city on varied subjects.
"The app will work as a video magazine telling stories about Kolkata's rich and bold culture, heritage, art, literature, lifestyle, food, festivals, etc," the app's co-founder Koushik Mullick said.
The app, launched by Brand Next and Deadline Media, would be free to download and would be updated everyday.
"We have a dedicated team of people who will go to the field and shoot the videos and then upload it," he said.
Various studies have suggested that mobile consumption of video is driving usage of TV apps, with 55 per cent of US smartphone owners and 61 per cent of tablet owners using a TV-related app at least once a day.
The number of global TV app users on smartphones is expected to reach nearly 1.29 billion by 2018.
