Young fashion designers from Pakistan believe a similarity between cultures and a shared history contributes to the popularity of their designs in India.
A handful of designers from across the border Adnan Pardesy, Wardha Saleem, Farnaz Mustafa and Mehreen Noorani showcased their creations here at a 'Pakistan Fashion Show' as part of the ongoing lifestyle exhibition hosted by Trade Development Authority of Pakistan (TDAP) and Ficci.
"Culturally we are not different. I am now in India and don't feel out of place. From marriage to parties and other ceremonies, we do similar things. I feel our fashion designs will provide an alternative to those who want to try out something different yet similar," says designer Adnan Pardesy.
The designers, have brought with them a mix of ethnic wear, bridal wear as well as pret-a porter clothes for the show and exhibition.
"My style and work is more of Mughal embroidery like Aizar and Garah work. I am inspired by the mughal era which connects both India and Pakistan because our forefathers have the same history and culture," says designer Farnaz Mustafa who is currently showcasing at the exhibition at Pragati Maidan.
Contemporary Pakistani designers are also seen taking a break from the stereotype by reinventing and adding a modern edge to traditional garments such as the 'salwar kameez'.
"My design philosophy is getting inspired by old traditions and crafts with a modern twist. So the traditions don't die or fade away. We try to bring the traditions for the woman of today," says designer Wardha Saleem.
Saleem says she has brought seven pieces from her bridal collection that she has not yet launched anywhere, not even Pakistan.
"I chose bridal wear, because at the end of the day, that is what one can relate with," she says.
