Narendra Modi will answer queries on farmers' issues by people across the country and abroad through BJP's 'Chai Pe Charcha with NaMo' programme on March 20.
The BJP's prime ministerial candidate will interact with public at locations across the country through Internet from Vidarbha in Maharashtra, which has witnessed a large number of farmers' suicides in the past few years due to successive crop failures and poverty.
Modi had earlier answered public queries on good governance and women's issues in the previous two such events.
The party is using the 'tea-seller' jibe hurled at Modi by his rivals to its advantage to reach out to voters.
The unique election campaign strategy stems from the remark of Congress leader Mani Shankar Aiyar who had said Modi could not become Prime Minister but could certainly serve tea at the January 17 AICC Session.
Five mediums - DTH, satellite, Internet, mobile phones and social media - will be used for the campaign that entails "share, ask and suggest".
