Government's ambitious 'Beti Bachao Beti Padhao Scheme' to improve the child sex ratio (CSR) will be launched by Prime Minister Narendra Modi on January 22.
The issue of decline in CSR is complex and multi-dimensional and the scheme will address the issue within the broad framework of survival, protection and education of girl children.
Under the scheme, a multi-sectoral strategy governed by the core principles of respecting, protecting and fulfilling the rights of girls and women, including the ending of gender based violence will be adopted, a statement issued by Women and Child Development Ministry said.
The core strategies of BBBP include evolving a sustained social mobilization and communication campaign to change societal norms, to create equal value for the girl child, positioning improvement in the CSR as a lead development indicator for good governance, Focusing on very low CSR or gender critical districts and cities for accelerated impact.
As a part of the strategy, frontline worker teams as catalysts for social change, in partnership with local community, women's, youth groups (Ahimsa Messengers) will be mobilized and empowered along with developing capacity of Panchayati Raj Institutions and urban local bodies, especially women panchayat to create peer support for making panchayats and urban wards girl child friendly.
The BBBP Scheme will be implemented through a national campaign in 100 selected districts, covering all states and UTs and is a joint initiative of Women and Child Development, Human Resource Development and Health Ministries.
The scheme will launched by Modi at Panipat in Haryana.
