Mohini Tea has ventured into export business with shipments of 13 tonnes worth Rs 50 lakhs to Nigeria this year.
The company is exploring the Sub Saharan West African Region comprising countries like Mali, Burkina Faso and Niger, Nigeria among others, and seeks to make more tactical inroads into these untouched markets, Managing Director of Mohani Tea Ramesh Agarwal said.
To overcome local challenges, Mohani Tea has sent its own representative in the region to explore the market, build customer base, secure private labels and develop brand business, Aggarwal added.
The West African region imports regularly more than 100 containers, about 650 tonnes per month, so the company has decided to introduce Indian pure black tea labels as well as flavoured tea to the market, he added.
"So far we have shipped two containers or 13 tonnes of tea worth Rs 50 lakh to Nigeria and this is the first time we have entered into an export segment of tea business," Aggarwal said.
These predominantly tea consuming markets, which today are serviced majorly by Sri Lankan Black Tea and Chinese Green Tea brands, have among the highest per capita consumption of tea in Africa and thus are critical for Mohini Tea.
The company was founded in the year 1992, and it is a leading regional tea brand in Uttar Pradesh, Uttaranchal along with a presence in other states including Bihar, MP, Delhi, Punjab, Haryana, Himachal Pradesh and Jammu and Kashmir.
