Motorola no more exclusive to Flipkart; partners Brightstar

After Xiaomi, Motorola has now ended its exclusivity with e-commerce firm Flipkart and the Moto range of devices will also be available through select Airtel stores and e-commerce portals like Snapdeal and Amazon.in.

Motorola re-entered the Indian market last year in partnership with Flipkart to sell its portfolio of devices that includes Moto G, Moto E, Moto X and Moto 360 smartwatch.

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The firm has partnered Brightstar India to offer its Moto smartphones through a wider range of offline and online retailers, it said in a statement.

Under the partnership, Moto devices will be available through select Airtel stores and e-commerce portals such as Snapdeal and Amazon.In along with Flipkart, it added.

Amazon India and Snapdeal will also start offering the Moto E 3G and 4G/LTE from September 25.

"Responding to growing demand from our consumers we have made a strategic move of increasing the availability of our portfolio across offline and multiple online shopping platforms. To start off, we will be available at select stores for our consumers to experience and purchase the device," Motorola Mobility India General Manager Amit Boni said.

In April this year, Chinese handset maker Xiaomi also ended its exclusivity pact with Flipkart and begun sales through Snapdeal and Amazon.

Since then, it has expanded sales channels through its own portal as well as offline retail.