With an aim to make Madhya Pradesh anaemia-free, the state government has decided to launch a scheme-'Lalima Abhiyan'- that will be effective from November 1.
Under the campaign, free iron folic acid tablets will be provided in aaganwadis', academic institutions and hospitals.
Madhya Pradesh Chief Minister Shivraj Singh Chouhan has also urged the state's Health Minister, Jagat Prasad Nadda, to distribute ferrous escorbate tablets instead of ferrous sulphate tablets.
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The Minister for Women and Child Development, Archana Chitnis, said anaemia is a common health problem among women, teenage girls and children.
Acoording to National Family Health Survey data, 52.5 percent of women, aged between 15 to 49 years, are suffering from anaemia.
Natural, modern and traditional measures will be publicised during the campaign that will involve the Public Health Engineering, Ayush and School Education Department as well.
Minister of State for Women and Child Development Lalita Yadav has appealed to public representatives, non-governmental organisations and government officers and employees to cooperate for the success of the campaign, he added.