Malaysian Palm Oil Council today signed pacts with edible oil industry body Solvent Extractors' Association and Mumbai Dabbawala Association (MDA) to promote palm oil in India.
The memorandums of understanding (MoUs) were exchanged in the presence of Malaysian Prime Minister Mohd Najib Tun Abdul Razak, a statement said.
Malaysian Palm Oil Council (MPOC), having its registered office in Kuala Lumpur, seeks to collaborate with trade organizations in India to promote and create opportunities for the greater acceptance of Malaysian palm oil among Indian consumers, food manufacturers and other end-users.
The MoUs between MPOC and Mumbai Dabbawala Association (MDA) covers various areas of cooperation like educating consumers on usage, nutritional and health properties of palm oil.
"With their outreach to the common man (consumers) by way of distribution of daily meal boxes, the Dabbawalas are in a unique position to assist MPOC to further enhance the image of Malaysian palm oil and bring to attention the positive nutritional attributes of palm oil among its clients," the statement said.
The MoU with the Solvent Extractors' Association of India (SEA) seeks cooperation between two organisations in areas such as educating Indian consumers on the nutritional and health benefits of palm oil.
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