Super Bowl promo: Muhammad Ali Enterprises sues Fox for $30 million

Federal lawsuit comes 2 yrs after basketball legend Michael Jordan was awarded $8.9 mn in his case against the owners of a defunct supermarket chain

Muhammad Ali Enterprises is suing the Fox Broadcasting Company for more than $30 million for what it says was Fox's unauthorized use of the famed boxer's image in a video that ran just before its broadcast of the 2017 Super Bowl.

The federal lawsuit filed in Chicago comes two years after a federal jury awarded $8.9 million to basketball legend Michael Jordan in his suit against the owners of a defunct supermarket chain for using his identity in an advertisement without permission.

Last year, soccer great Pele filed a similar $30 million lawsuit against the electronics company Samsung.

The suit contends that Fox used Ali's "name, image and likeness as the centrepiece" of a video for its Super Bowl broadcast.

 

Ali died last year.

Fox declined to comment.