Joined by Sachin Tendulkar, ace off-spinner Harbhajan Singh and fast bowler Lasith Malinga, Mickey Mouse unveiled the brand new special collection that includes apparel and accessories, footwear, stationary, home and toys, all featuring Disney's Fab Five in fun cricketing attire.
The exciting merchandise range is created for kids age 4-14 and will be available at leading shopping destinations across the nation, including Reliance Trends and Hyper City, and also online at www.Shopatdisney.In and www.Mumbaiindians.Com.
"Creating memorable experiences for kids and families is at the heart of everything we do at Disney. India is a cricket crazy nation and popularity of Mumbai Indians is unmatched. We are excited to bring our India fans this amazing opportunity to experience the most celebrated sport in the country with their favourite characters Mickey and friends in fun clothing avatar," said Roshini Bakshi, vice president, Consumer Products and Retail, the Walt Disney Company (India).
Mumbai Indians owner Nita Ambani said, "We hope to make the Season V of IPL special for our young Mumbai Indians fans with the launch of this exciting Mickey & Friends merchandise. We are very excited about this tie-up with Disney and hope to surprise our fans with more exciting offerings in the future".
Disney will also run a special consumer promotion titled "Scratch it!" during this IPL season to offer a special opportunity for fans to meet Mumbai Indians players, win free tickets to Mumbai Indians matches and take 'Mickey Cricket' merchandise home. PTI PDS
