Rupert Murdoch's media empire 21st Century Fox has struck a mega deal with British satellite television group BSkyB to create a pan-European pay-TV giant, the two companies announced today.
BSkyB, 39-per cent owned by 21st Century Fox, said it had agreed to buy Fox's 100-per cent stake in Sky Italia and its 57.4-per cent interest in Sky Deutschland.
The new project, named "Sky Europe" by observers, is being seen as a bid by media mogul Murdoch to strengthen his European television operations as the telecommunications sector enters the market to screen live football matches featuring some the world's biggest clubs.
Analysts said the deal would give 21st Century Fox an opportunity also to make a renewed bid for rival Time Warner.
BSkyB said it planned to acquire also the rest of Sky Deutschland from the German group's minority shareholders, creating a pan-European TV giant in deals that could cost the British group up to USD 11.9 billion.
"The enlarged company will be a world-class multinational pay TV provider that serves 20 million customers and brings together the leading pay TV businesses in three of Europe's four biggest markets," BSkyB said in the statement.
James Murdoch, son of Rupert and the co-chief operating officer at 21st Century Fox, said "a combination of the European Skys would create enormous benefits for the combined business and for our shareholders".
As part of the tie-up, BSkyB said it would transfer its minority stake in National Geographic Channel to 21st Century Fox at a value of Pounds 382 million.
"By creating the new Sky, we will be able to use our collective strengths and expertise to serve customers better, grow faster and enhance returns," BSkyB chief executive Jeremy Darroch said in today's statement.
BSkyB is facing intense competition from British telecoms firm BT, which launched its own pay-TV sports channels last year showing English Premier League football.
And BT outgunned BSkyB last November to secure exclusive rights to televise across Britain all of Europe's Champions League and Europa League football matches for three seasons from 2015.
BSkyB, which sells also phone and Internet services to its customers, said today that its annual net profit dropped 11.6 per cent to Pounds 865 million in the 12 months to June, hit in part by costs linked to broadcasting rights to the Premier League, which last season was won by Manchester City.
Shares in BSkyB slumped 5.30 per cent to 876 pence in afternoon deals on London's benchmark FTSE 100 index, which was down slightly overall.
"The weakness in the share price ... Is reflective of the fact that the acquisition will represent a major challenge to execute, at a time of fierce competition and therefore potential growth erosion in Sky's domestic market," said Richard J Hunter, head of equities at Hargreaves Lansdown Stockbrokers.
