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My collection is for a modern bride, who respects tradition:

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Press Trust of India New Delhi
Designer Anamika Khanna today opened the FDCI India Couture Week with an installation of her collection 'Luxury 2017', created for the bride, who knows how to maintain a balance between traditional and modern experiments.

The installation titled 'Happily Ever After' is divided in the four categories depicting the major events in an Indian wedding.

"My collection is for an modern Indian bride who knows her mind. She respects her traditions. She's ready to experiment but doesn't let go off her traditions and roots," Anamika told PTI.

The collection is divided in four categories namely- 'The Welcome Lunch', 'The Mehndi', 'The Cocktail' and 'The Wedding'.
 

The designer says she tried to bring both couture and wedding together through her new range.

"Weddings and couture go hand-in-hand in India and that's what I have tried to do. I have tried to keep both the things together and keeping heir taste and grace intact at the same time," she says.

The collection is ethereal and romantic, yet eclectic and experiments with border shapes.

While 'The Welcome Lunch' incorporates pastels, ranging from ivory to washed blue, jade and pink, 'The Mehndi' sees an emergence of mustard, deep purple, coral and red.

'The Cocktail' range is dominated by fuchsia and emerald organza and 'The Wedding' is all about deep red, ivory with a hint of orange.

The embellishments in the collection ranges from thread work to various techniques of zardozi, dori work, gota-patti and burnished gold and silver work.

Anamika says it is important for her to bring her signature style in each of her collection, but she believes moving forward is equally necessary.

"It is important to maintain the signature essence of the brand, but at the same time it is essential to move ahead in fashion and in life. I am trying to evolve with each season."

The India Couture Week is celebrating it's tenth anniversary and Anamika says she is proud to be a part of the fraternity.

"We are growing from strength to strength and someday we will be one of the most important fashion industry in the world," she says.

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Jul 24 2017 | 8:42 PM IST

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