Myntra, a Flipkart Groupcompany, today announced the appointment of Dipanjan Basu as the CFO.
He moves into his new role at Myntra from Wipro, wherehe was the Chief Finance & Operating Officer for Wipro's Digital & Consulting Business, the company said in a release.
Dipanjan is slated to join the team at Myntra on October 17.
In his new role at Myntra, Dipanjan will oversee the finance function of the country's leading online destination for fashion, and is expected to streamlineand enhance important processes as the e-commercemajor is witnessing strong growth, it added.
Myntra's previous finance chief, Prabhakar Sunder, hadquit the company in February and is now with fashion marketplace Voonik as its CFO.
Myntra expects traffic to the platform to rise by about
60% over the previous sale period. Tier II and III cities and towns are expected to contribute about 45% to the volume of sale during EORS. To engage customers for EORS, Myntra has introduced gamification for the first time to enable customers to play a game on the app, accumulate points and stand a chance to win early access to the sale. The company also expects to acquire five lakh new customers through the three day sale. EORS has emerged as the most sought after fashion sale event in the country and is one of the most important properties of Myntra. It breaks away from the traditional end of season sale format which usually lasts for 6 to 7 weeks. On the logistics front, Myntra is mobilizing an additional 1000 delivery personnel to cater to the increase in demand and will be holding an extra 40% in inventory in order to reduce the turnaround time.
About Myntra:
Myntra is India's leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Adidas [http://www.Myntra.Com/adidas ], Nike, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day exchange/Return policy, Myntra is today the preferred online shopping
[http://www.Myntra.Com ] destination in India.
Media Contact:
Richa S Sheth
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Myntra
Source: Myntra.
