To ensure last mile reach and keep pace with the changing communication paradigm, Government communication needs to incorporate innovative and out of the box ideas, Information and Broadcasting minister M Venkaiah Naidu today said.
Interacting with Indian Information Service Officers of 2015 batch undergoing training at IIMC here, Naidu referred to Prime Minister Narendra Modi's radio addresses 'Mann ki Baat' and the MoU signed with Amar Chitra Katha for comic books on Swachh Bharat Abhiyaan as out of box ideas.
According to an official statement released here, Naidu also said that information is ammunition to fight social evils like corruption, poverty, illiteracy and terrorism.
Minister of State for I&B Rajyavardhan Rathore and senior officers of the Ministry were also present on the occasion.
Naidu said that it is a challenge for Government communication managers to effectively design communication strategy for various Government programmes and flagship schemes.
The Minister emphasised on the need for IIS officers to learn and adapt to the new technologies, tools, techniques to enhance reach of the government specially in the age of social media.
In his interaction, the Minister emphasised on the need to be progressive in thought and take pride in the role and responsibility assigned to each officer.
He specifically mentioned the initiative taken by the Ministry to institutionalise capacity building through appropriate training programmes at different career levels, the statement said. Naidu also assured the IIS officer that the quality aspect associated with capacity building issues in the training programmes would be improved to meet the communication challenges.
Rathore, in his speech advised the IIS officers that there was a need to continuously learn and add value to their skills as well as the organisation where they would be working.
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