Prime Minister Benjamin Netanyahu today ordered Israeli defence forces to "take off the gloves" and decided to launch a "strong" ground offensive in Gaza as at least five Palestinians were killed and over 48 others injured in a series of air strikes against Hamas targets.
"Hamas chose to escalate the situation and it will pay a heavy price for doing so," Netanyahu said during a high level discussion in Tel Aviv.
Netanyahu said that the time had come to "take off the gloves" against Hamas.
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"The Prime Minister's instruction by the end of the meeting was to prepare for a thorough, long, continuous and strong campaign in Gaza," a senior official said.
"The Prime Minister instructed the army to be ready to go all in. A ground offensive is on the table," he added.
The decision comes in the wake of foreign minister Avigdor Lieberman, leader of the ultranationalist Yisrael Beitenu party, snapping a 20-month-old alliance with the ruling Likud Party yesterday, over the fractious coalition's response to frequent attacks by Hamas.
An Israeli air strike on a car in Gaza City killed four people today, Palestinian medics said.
It came shortly after an air strike killed a Palestinian in central Gaza.
So far, 48 Palestinians have been wounded, four of them seriously, medics said.
According to media reports, the defence minister and the Chief of Staff asked for additional reservists to be called up.
The official added that the purpose of the operation is to exact a heavy price from Hamas, in order to restore deterrence and calm in the south.
"Our increased response will be well felt on the ground," he said.
Palestinian president Mahmud Abbas today demanded immediate halt of all military operations against Gaza.
"Palestinian president Mahmud Abbas demanded Israel immediately stop its escalation and the raids on Gaza," said a statement from his office.