While the international campaign is called "Find what you seek", the domestic campaign is titled as "Go Beyond". Both these campaigns were launched at World Tourism Mart (WTM) in London, Tourism Minister Chiranjeevi told reporters here.
The WTM, an annual international tourism event, was held from November 5-8.
"With the new campaign we have tried to take the Incredible India campaign to the next level with shifting focus from products to consumers," he said.
The Incredible India was launched in 2002.
"Till now we had been promoting India from the destinations and products point of view internationally. The campaign has been very successful so far. But the time has come to take it to the next level and now our focus is on consumers," the actor-turned-politician said.
Underlining his ministry's priority, he said, "our aim is to increase foreign tourist arrivals in the country. At present we are attracting only 0.65 per cent of total world tourists and we want to increase it to one per cent," he said.
Currently, India attracts about 6.3 million foreigners in a year and the ministry's target is to double up the arrival in the next five years.
"The increase in foreign tourists will help in generating 2.5 crore jobs in the country," he said, adding, "There are so much to see here... Let it be heritage sites, forts, beaches, lakes, mountains, wildlife, festivals. India offers something for everyone."
In the 12th Five-Year Plan document, Planning Commission has recognised tourism as a pro-poor and nation building activity. (More)
