Although it still remains unclear as to exactly how bad the problem of cellphone radiation is, the WHO has already reclassified it as "potentially carcinogenic for humans."
The manufacturer claims to resolve the problems associated with mobile devices of emitting microwave energy as majority of it is absorbed by the heads and bodies of phone users while making calls.
The accessory, which is available for a range of different smartphones, claims to redirect radiation away from the user and reduce exposure by up to 95 per cent.
According to the company's Chief Technology Officer, Ryan McCaughey, their invention doesn't make mere empty promises to ward off those deadly radiations, and the case has been rigorously tested to check its effectiveness.
"The scale we base our research is the industry standard of SAR, or specific absorption rate. All cell phones are measured to this standard, and what we do is compare the effect of a cellphone on SAR with and without the Pong case," McCaughey was quoted by news.Com.Au as saying.
"Our lab tests, including independent lab tests, which we feel are a very important validation, show that we reduce SAR by up to 95 per cent below current safety limits," he said.
But even McCaughey admitted that the smartphone case by Pong isn't a complete solution, because not enough known is yet known about how safe even small levels of radiation are.