It is good news for Superman and Batman buffs for they will now have another item to add to their kitty of superhero goodies, a deodorant!
Taking the superhero fandom a notch higher, Vanesa Group has partnered with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomerate Turner International India Pvt. Ltd, to launch a range of 'Denver Superman' deodorant.
Living up to its tagline, "For the Superman in You," this new range of deodorant seeks to cater to the youth's desire to be different, while associating with the personalities of the superheroes they admire.
"Since it is a lifestyle product, it is more about personalities. The youth is always seeking something new. They want to show their personalities with the products that they are associating with," Saurabh Gupta, CMO, Vanesa Group, said.
For people who are able to associate with the peace-loving and helpful nature of Superman and are great admirers of the red-caped hero's power and strength, the brand has introduced the deodorants in two variants, 'Superman Power' and 'Superman Strength.'
The Superman Power deodorant, a fine blend of grapefruit and orange, has an intense yet gentle fragrance.
The Superman Strength possesses a woody aromatic fragrance, signifying the ambition and hard work.
On the contrary, the Batman range of deodorants, which is yet to be launched, hopes to cater to those who can identify with the more subtle and mature character of 'the dark knight'.
"Batman stands for stealth. He doesn't come out in the open. If you have seen the movies and read the comics, he always works in the dark," Gupta said.
Currently, the deodorants are priced at Rs 250 per bottle. The company also plans to launch limited edition Denver Superman and Batman range of products.
