Food company Britannia Industries has launched an initiative that enables consumers to pay for a special edition Good Day biscuit packs through their smiles instead of the usual currency.
'Pay by Smile' initiative has gone live across India through tie-ups with Snapdeal and Hypercity from October 7. Consumers on Snapdeal can pay by smile for a special 'box of smiles' that consists of assorted Good Day cookies.
All one has to do is upload a smiley selfie on their social media pages with #SmileMoreForAGoodDay to win these special packs, a company release said here.
"The initiative is the next milestone in our 'smile more for a Good Day' journey. A smile costs nothing and is the only gesture that is inexhaustible, which means you can never run out of smiles," said Ali Harris Shere, Vice President- Marketing, Britannia.
"In the backdrop of World Smile Day (celebrated on the first Friday of October), we are hopeful the initiative will resonate with our consumers and encourage them to smile more," he added.
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