Communications platform Nudgespot today said it has raised seed funding of USD 650,000 that will be utilised for product and marketing innovation as well as team expansion in India and USA.
The funds have been invested by Kae Capital and angel investors including Anoop Goyal, Mike Shah and VA Sastry, the company said in a statement.
"The capital infused will be allocated towards product and marketing innovation as well as team expansion in India and USA," it added.
Nudgespot was founded by Raveen Sastry and three other co-founders - Anubhav Sudha, Suresh Harikrishnan and Alok Shankar - in May 2014 and the beta version of the platform was launched in November 2014.
The platform allows companies to automate or broadcast targeted messages to customers based on their behaviour.
Currently, it has presence in both Bengaluru and New York. Brands such as Ola, Zivame, Bluestone, Toppr and over 40 other companies worldwide use Nudgespot to communicate with their customers.
"Within a short span since launching, we have managed to add some very reputed brands to our client repertoire, thanks to the simplicity and sophistication of our platform. Going forward, we aim to invest the freshly-raised funds towards making the Nudgespot even more intuitive," Nudgespot co-founder Raveen Sastry said.
