The OECD today forecast competition heating up among countries wanting to attract revenue from big digital companies like Apple and Google, even as a row rages over Luxembourg's arrangements with multinationals.
Closing corporate tax loopholes and endorsing a common reporting standard to increase transparency are set to be a primary focus of the G20 summit in Brisbane this weekend.
Leaders of the world's most powerful economies want to ensure companies pay taxes where they make their profits, instead of using complex financial structures that allow them to slash their liabilities, depriving governments of billions in revenue.
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OECD tax chief Pascal Saint-Amans said the organisation's plan against base erosion and profit shifting (BEPS) would end tax havens, but would not eliminate tax competition, which he expects to intensify as nations compete for business investment on a more even playing field.
"If there's no zero-tax havens left, then countries will be keen on competing with more attractive rates," he told Fairfax Media.
"BEPS puts an end to harmful tax competition, but not (all) tax competition. Some countries might move to be more attractive by reducing their (tax) rates. We think that's fine."
The Paris-based Organisation for Economic Cooperation and Development provides economic analysis and advice to its industrialised country members, many of which figure in the G20.
G20 host Australia has made tax avoidance a key plank of its G20 presidency with Treasurer Joe Hockey yesterday saying the practice of corporations shifting profits amounted to "theft".
The issue has taken on added significance with Juncker heading to Brisbane for the G20 forum.
Juncker, who took over the European Commission on November 1, is under pressure over generous tax concessions offered to top global companies when he was prime minister of Luxembourg from 1995 to 2013.
The allegations are politically explosive at a time when many EU countries are still struggling with the impact of austerity, particularly since Juncker is spearheading a call for tax reform in his new role.
The European Commission is investigating several member states over allegations they offered corporate giants such as Apple, Starbucks and Amazon state aid in the form of sweetheart tax deals.