The survey by a UK-based home delivery diet brand found that 14 per cent men said they see diets as something only women do while some 29 per cent worried they would be seen as vain, and 18 per said their family and friends would tempt them to break their diet with sugary and fatty treats.
Over a third of the men questioned admitted to being unable to control their weight because they love eating chocolate - a passion still thought to be the reserve of women, the Daily Mail reported.
Some 76 per cent men took to dieting to boost self-confidence, while 49 per cent did it for health reasons.
Twenty-five per cent wanted to appear more attractive to others while 12 per cent went on a diet to look good when out.
"In modern society men are also very concerned about their appearance. We have had a steady increase in the number of men who sign up to Diet Chef as it helps them bring a pattern of healthy eating and portion control into their lives," Kevin Dorren, Founder & Head Chef at Diet Chef UK, said.
"A lot of the men use the diet plan specifically because it is a way for them to become healthy and see steady progress whilst still enjoying complete meals and healthy snacks," Dorren said.
