The government has spent Rs 1,066.51 crore on advertisements in the current fiscal till March 17, the Lok Sabha was informed today.
In a written reply, Minister of State for Information and Broadcasting Rajyavardhan Rathore said Rs 423.77 crore was spent on print media in 2016-17 upto March 17.
He said, another Rs 509.83 crore were spent on advertisements through electronic media and Rs 132.91 crore throught outdoor publicity like boards.
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The Minister also said that the Directorate of Advertising & Visual Publicity (DAVP) has empanelled agencies for conducting impact assessment of the advertisements.
The same is carried out on the requirement of concerned client ministries, he added.
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