Pakistan's media regulatory authority, acting on a court order, has instructed all news channels, radio stations and print media to refrain from promoting Valentine's Day.
A Pakistani court last year banned celebrations on Valentine's Day, saying it was against Islam and promotes western culture.
Since then, the agency has taken steps to ensure a blackout on any Valentine's Day promotions in print or electronic media.
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In a statement this week, it said it warned media organisations that the court order is still in effect.
Media officials confirmed they had received the order.
Pakistani Islamist and right-wing parties also view Valentine's Day as a vulgar Western import.
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