PB Lifestyle, an exclusive licence holder in the country for Playboy Enterprises, USA, is rolling out outlets under the Playboy umbrella brand comprising clubs and beer gardens.
"Playboy India launched its first Playboy beer garden in Pune. We are designing a fantastic fusion of fine dining, entertainment, music and some freshly brewed beer," PB Lifestyle Chairman Parag Sanghavi said in a statement here.
This would be followed by a 12,000 sq ft beer garden in Bengaluru in the third quarter of 2016, he said.
The company is also setting up beach clubs in the country. After opening first club in Hyderabad and its beach club in Goa, the flagship club will be opened in Worli in Mumbai in April 2016.