The PETA India today said it will take a new pro-vegan campaign to campuses across India during this college festival season to inform students about cruelty inflicted on male chicks and calves in the egg and dairy industries.
The People for the Ethical Treatment of Animals (PETA) India will take the 'Save the Boy Child: Try Vegan' programme to college campuses
and put stalls during festivals, organise lectures and a host of other activities to inform students about cruelty to male chicks and calves.
"The campaign will feature informative posters, leaflet distribution, and a screening of a short video showing how these male animals deemed 'worthless' because of their inability to produce eggs or milk are discarded and killed, and it will encourage students to go vegan and consume only plant-derived foods.
"Because male babies can't be used for profit by the cruel egg and dairy industries as their subjugated female counterparts are, they're typically chucked out like trash or killed," the animal rights body said in a statement.
"PETA India is calling on young people to condemn this cruelty and go vegan," said PETA India CEO Dr Manilal Valliyate.
The PETA noted that video footage from inside several Indian hatcheries reveal that male and other unwanted chicks are commonly killed by the egg and meat industries by being ground up, drowned, burned, crushed, suffocated, or even fed to fish while still alive.
Video footage of dairy farms shows that male calves are abandoned in the streets, left to starve, or sent for slaughter, it said.
In addition to sparing the lives of many animals each year, people who eat vegan reduce their risk of suffering from heart disease, diabetes, cancer, and obesity, it pointed out.
"And because of the disastrous environmental effects of the meat, egg, and dairy industries, the United Nations has concluded that a global shift towards vegan eating is necessary to combat the worst effects of climate change," the statement added.
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