Philips India today said it has signed up Bollywood actor Arjun Kapoor as brand ambassador for its male grooming business.
Kapoor would endorse Philips range of grooming gadgets for men including trimmers, shavers and stylers, Philips India said in a statement.
The company is expecting Kapoor to take style revolution started by Philips India among the youth to the next level by playing a pivotal role in the brand and product communication across all media platforms, it said.
It would launch an extensive marketing campaign with Kapoor starting with TV commercial being launched on July 10.
Commenting on the development, Philips India President Consumer Lifestyle ADA Ratnam said: "Arjun personifies everything that Philips Male Grooming stands for - Youth, style and confidence".
Men's grooming products are a key focus area of growth for Philips Consumer Lifestyle division, he said adding that the personal care segment, specifically male grooming portfolio is the fastest growing category for the company in India.
Arjun Kapoor said: "I am privileged to be representing the brand and the product range that I personally believe in".
