Expanding its base further inside the country, Yum! Brands Inc -- the company which owns 'KFC' and 'Pizza Hut' chains -- would start up new pizza restaurants on the two busy national highways this year.
The company, which is on expansion mode, would start up to three new drive in centers of Pizza Hut on National Highway 1 (Delhi-Mumbai) and 8 (Delhi-Amritsar).
"We would start up to three new Pizza Hut centers on the NH 1 and 3 this year. We would open one of the highway centers very shortly," Pizza Hut India General Manger Sanjiv Razdan told PTI.
These new drive-in highway centers would come in franchise model with both sit-down and take-away options. Yum! Brands has already started KFC chains on national highways.
"But this would be the first one on NH from Pizza Hut," said Razdan. However, he declined to share the locations of the coming centers.
Yum! Brands, which plans to add another 150 new outlets of Pizza Hut, KFC and Taco Bell this year would expand in the tier 2 cities with competitive pricing.
"We have created an entry level value pack, where one can get a pizza at sub Rs 50 price... We want to unlock the potential of these places," he said.
According to him, the company has launched attractive price and scheme.
"Our pizzas are still 25 to 30 per cent cheaper from our competitor. We are providing a wide range of products to our valued customers," said Razdan.
On expansion he added:" We would go in interior of Maharashtra and Gujarat. We would go to East and Andhra Pradesh also. We have big plans for Hyderabad. We would ramp up our presence in UP at Lucknow, Kanpur and Allahabad."
Over Taco Bell, he said that the company has plans to bring it to Delhi and expand it further.
At present, Yum! Brands is operating 320 outlets of Pizza Hut in 60 cities of India. In 2013 Yum! Brands had added 157 outlets, including Pizza Hut, KFC and Taco Bell.
