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Pooch restaurant wags tails in Czech Republic

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AFP Pardubice (Czech Republic)
Bessie sniffs at the menu and chooses rabbit, licking the meaty sample while furiously wagging her tail in anticipation of the delicious things to come.

The waitress at this new pop-up restaurant for canines puts Bessie's order on a low table next to a water bowl, and the small fluffy white Bolognese devours her plateful.

Pestaurace - a fusion of "pes", or dog in Czech, and "restaurace" or restaurant - is the Czech Republic's addition to a growing list of dog dining ventures around the world.

These include a deluxe dog food delivery service in India, doggy happy hours in the United States and a brick-and-mortar restaurant in Germany (cats welcome too).
 

The Czech take on the concept is a promotional picnic - bow-wow scores a free meal while the petfood company gets the word out about its fare.

The freebie factor is a perk for Katerina Doubravova, an unemployed young woman visiting the Pestaurace tents at a dog show in the eastern city of Pardubice.

"It's a nice idea, even a dog can go out to eat," she says, as Ashley, her English Setter, nibbles on a rabbit morsel.

"When she goes to a restaurant with us, she lies there and waits, so now we'll swap roles."

Launched this year, Pestaurace hits the road for a cross-country tour in July at a time when petfood is booming in the former communist state.

The pre-1989 command economy did not cater to non-essential commodities, meaning pooches dined on leftovers or homemade chow.

But in the quarter century since they embraced the free market, Czechs are consuming more and more prepared foods, as noted by the ever-serious London-based Euromonitor International in a thick report on the issue.

It said there was a "significant trend" to high-quality dog food, and the sector in the Czech Republic is posting constant growth.

Pavla Sykorova, owner of an Alsatian named Nutty, is pleased by the variety now on offer.

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First Published: Jun 15 2014 | 3:35 PM IST

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