Poonia will also be a part of the company's Social

Responsibility campaigns, mainly in children-related issues and women empowerment in rural areas of Rajasthan. "Hindustan Zinc will extend all support to Krishna Poonia for her hunt for the medals in the international events. Krishna Poonia may need not worry about her training expenses and Vedanta's Hindustan Zinc is all here for her help," said Joshi. "Poonia has agreed to be part of our CSR activities mainly in children-related issues and women empowerment. She is a symbol of women empowerment in Rajasthan and India and even Self Help Group women will be inspired," he said. Poonia will also endorse Vedanta Group�s most successful social media campaign -- "KHUSHI" and said that "KHUSHI" was bringing awareness about care for the poor children in India and hope this campaign would bring a social change in India. Now that her training expenses secured, Poonia said her focus would now be on the competitions ahead and her next target is to win gold in the Asian Athletics Championships in Chennai in July. "I have already started training at NIS Patiala and my target now is to win gold in Asian Championships in front of home crowd. After that I will chalk out my plans about my participation in international competitions and training." Poonia has won three medals in Asian Championships -- a bronze each in 2005, 2007 and 2009. She will face tough challenge from the Chinese who have been winning golds and silvers in the previous five editions. She said, she will start her season with the three-leg Indian Grand Prix, starting March 31 in Panchkula. "It's an important year with the World Championships also coming up in August in Moscow. Then next year there is Commonwealth Games and Asian Games. So this deal has come at the right time," she said. Poonia has won a bronze each in 2006 Asian Games in Doha and 2010 Guangzhou Games, and was a finalist at the 2012 London Olympics. Talking about his company's association with sportspersons, Joshi said, "The association of Hindustan Zinc with sportspersons started with the ace archer Limba Ram. It was extended to Bhupendra Vyas, seven-time Commonwealth gold winner, Mala Sukhwal, gold medalist in women powerlifting, Bhakti Sharma, swimming champion and volleyball player Jabbar Mohammed."