POPxo, a digital community for women, will ramp up its headcount to 120 people as it looks to expand sales network and increase content production.
The company, which had last month raised Rs 20 crore funding from investors such as IDG Ventures India and Kalaari Capital, has a team of 70 people currently.
"Our platform allows women to connect with others. We have seen excellent traction in consumption of our content not just on our platform but across social media. We are now expanding our team to ensure that we can double the amount of monthly we produce in a month," POPxo founder and CEO Priyanka Gill said.
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She added that in the next few weeks, the company will hire about 50 people for content as well as strengthening its technology platform.
PoPxo has produced and published over 1,000 videos to- date and adds about 75 videos every month. It offers content around fashion tips, beauty how-to and comedy capsules, especially targeted at women.
The company makes revenue by working with about 200 brands, providing them inputs into areas like what women are discussing or what is the latest fashion trend.
While Gill declined to comment on revenue numbers, she said the company will break-even this fiscal.
POPxo, which has till date raised over Rs 35 crore, counts Google executive Rajan Anandan, Caratlane executive Mithun Sancheti among its investors.
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