Power discoms are using social media to deter the use of metal-coated string, 'manja', for kite flying, which picks up ahead of the Independence Day and festivals like Raksha Bandhan.
Using metal-coated 'manja' for flying kites can endanger lives, besides disrupting electricity supply, power discom BSES warned.
"Widespread use of metal-coated 'manja', which is a good conductor of electricity, poses great danger to not only the person flying the kite, but may also disrupt the electricity supply," a BSES spokesperson said.
The BSES' discoms, BSES Yamuna Power Limited (BYPL) and BSES Rajdhani Power Limited (BRPL) have launched a drive to generate awareness among people about the perils of using metal-coated 'manja'.
"A social media campaign to sensitise consumers and children has been launched. Simple tips on precautions to be taken while kite flying are being disseminated through a short, three-minute-long film," the BSES spokesperson said.
According to estimates, tripping of just one 33/66 KV overhead line can disrupt power supply to over 10,000 houses in an area, he said.
More From This Section
Each year, there are several instances of power tripping due to kite flying, he added.
A spokesperson of Tata Power Delhi Distribution Limited (TPDDL) said 107 cases of power tripping due to kite flying were reported last year.
The TPDDL has also launched a mass sensitization drive across its distribution areas in north and north-west Delhi.
As part of the drive, it is distributing 10,000 specially-designed kites among children which carry safety guidelines and awareness messages about safe kite flying in the festive season.
Disclaimer: No Business Standard Journalist was involved in creation of this content