As part of its CSR initiative, the company said they will spread awareness through all ten screens including Priya cinema hall, Bioscope multiplex in Kolkata and Durgapur, besides other theatres run by them.
The slide tries to spread awareness amongst all sections of the population against polio, a release said adding that the campaign will run for a period of two weeks and will cover almost 500 shows.
Removed from the list of polio-endemic countries by the World Health Organisation (WHO) earlier this year, India is on the verge of being declared a polio free nation by 2014.
World Polio Day was celebrated yesterday across the globe yesterday.
