Specialised Digital Ad firm Propaganda India will be targeting five large customers in its first year of expansion in Tamil Nadu market, a senior executive of the firm said today.
Priya Jayaraman, Co-Founder, Propaganda India told PTI that digital medium has become the new way of doing business. Many of the start up new age firms are leveraging business and reaching out to its customers through digital medium including the mobile.
"We have a first mover advantage of offering truly specialised digital branding solutions given our strong and established national customer base, offering a wide range of services over the digital platform. We will aggressively target the Chennai market and are excited about our prospects in this market", she said.
On the traditional sectors in Tamil Nadu, Jayaraman said: "Tamil Nadu has a rich base of traditional companies that have grown their brand through traditional forms of communication. We will be targeting these companies with our solutions in the digital space as we believe that companies will have to move to this new age medium sooner than later to reach out to and connect with their younger target audience.
