With a mission to help people live better lives and achieve their potential, Amway today unveiled a global campaign named "Raise your hand, fight global child Malnutrition".
Under this initiative, Amway Opportunity Foundation (AOF) launched "Power of Five" an advocacy program to build awareness on Child Malnutrition.
Amway distributors and employees and NGO partners at 105 locations came forward to provide colourful handprints to a global mural. For every colourful handprint Amway will donate US$1 summing up to a total of US $ 400,000 to CARE International towards the support of underprivileged children and by doing so, AOF attempts to break the 30,000 hand print Guiness World record, a press release said.
In a message from Amway India headquarters, William S Pinckney, MD & CEO, Amway India stated, "Globally, Amway has always been in forefront when it comes to supporting noble causes. Our core values and legacy drives across 104 countries through our employees and distributors with an objective to make a meaningful difference in the lives of millions of people. I am delighted to launch our global campaign to fight child malnourishment on the occasion of our 16th anniversary celebrations here in India .. This year also marks the 80th anniversary celebration for our flagship brand Nutrilite."
Malnutrition, the silent epidemic has been one of the main causes of child mortality in India, said Diptarag Bhattacharjee, Vice President, East, Amway India.
"We are of notion that malnutrition is caused by lack of intake of food but lack of intake of essential nutrients essential for development of children can also attribute to this malady", he said.
Sundip Shah, Chief Marketing Officer, Amway India said "The Idea is to sensitise people towards importance of Nutrition in those critical initial five years of child's life".
Quoting World Health Organisation data, the Amway release said 7 million children younger than 5 years old die each year from preventable causes and malnutrition is the underlying cause of 45 percent of these deaths.
