A young man, influenced by TV ads took his new Range Rover out for an "off-road" test drive, has been rescued by the British coastguard after he got stuck in dangerous mudflats.
The luxury 4x4 was reported trapped in mud near the beach at Weston-super-Mare yesterday evening. The vehicle was pulled out by the coastguard before the tide surrounded it, the BBC reported.
A coastguard spokesman said the man had taken the vehicle "off-road" without realising the danger of the mudflats.
Motorist are being warned not to drive beyond the beach's hard sand.
"The driver of the Range Rover was a young man who had attempted to test out the vehicle, having watched TV adverts of it being driven off-road," the coastguard spokesman added.
"Our advice to motorists using local beaches is never to put their vehicles at risk by driving beyond the hard sand at the top of the beach."
A multi-terrain launching vehicle was used during the rescue and the vehicle was pulled to safety before the tide surrounded it, the report said.
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