Films like "Love Wrinkle Free", "Harud", "The Forest" and "Supermen of Malegaon" have been released as a part of PVR Director's Rare programme, aimed at bringing award winning and critically acclaimed films from across the globe to the discerning audience.
"Films to entertain the niche audience are being made in plenty but very few of these films find distributors because most in India are still driven by star, budget and money. Remaining corporate distributors barely choose 5-6 such films in a year. So there is a huge gap," Shiladitya Bora, Head of PVR Directors's Rare, told PTI.
It is this gap that PVR is seeking to bridge by releasing films catering to audiences in major cities across India.
"The scale of the release varies from movie to movie. Some independent films are released in 10 to 11 cities whereas some are released only in Delhi and Mumbai," he said.
Recently released movies include Hemant Gaba's "Shuttlecock Boys", made on a shoestring budget of 35 lacs with a story that revolves around the lives, successes and failures of four friends - from lower-middle class backgrounds living in Delhi - who play badminton every night.
Another much-talked about release has been "Harud", directed by actor-turned-director Aamir Bashir. The film, shot entirely in Kashmir, stars award-winning Iranian actor Reza Naji and local actors from the Valley. It had its World Premiere at the Toronto International Film Festival in 2010. (MORE)
