Taking a leaf out of Prime Minister Narendra Modi's Swachh Bharat initiative, private-sector Reliance Life Insurance today launched its new social media campaign 'Do-Good' to celebrate acts of goodness in daily life.
The campaign aims at recognising and inspiring selfless acts of goodness by people across demographics, social strata and causes that impact society positively, the company said in a statement.
"We firmly believe that any selfless act of goodness -- across demographics, causes and regions -- needs to be encouraged.
"There is a genuine need to create a platform where each such act by individuals or groups can be shared with a larger audience and amplified to be recognised.
"Our 'Do-Good' campaign aims to provide such a platform for sharing and recognition," Reliance Life Insurance CEO Anup Rau said.
The campaign has been initiated recently on all social media platforms to create awareness and encourage people to take action in the 'good' direction, the statement said.
