A news magazine close to Poland's right-wing government distributed anti-LGBT stickers with its latest issue on Wednesday, a move that has triggered condemnation from the opposition and even the US ambassador.
LGBT+ rights has become a hot-button issue in the heavily Catholic EU country ahead of a general election this year after Jaroslaw Kaczynski, the powerful leader of the governing Law and Justice (PiS) party, dubbed them a "threat" to society and put the issue high on his party's campaign agenda.
Kaczynski echoes strong and repeated declarations by Poland's Roman Catholic church against gay rights.
The stickers, which were given out with the magazine Gazeta Polska, are designed with a large black cross over an LGBT+ rainbow motif, captioned "This is an LGBT-free zone".
Poland's EMPIK bookstores and British-owned BP petrol stations said they would not be selling Wednesday's edition of Gazeta Polska containing the stickers.
The caption refers to a trend at the local government level where communities, mostly allied with the PiS, have adopted resolutions declaring themselves "free of LGBT ideology" in the wake of Kaczynski's comments.
The stickers follow weekend violence that marred the first gay pride parade in the eastern Polish city of Bialystok where football hooligans, some with far-right sympathies, attacked marchers and police.
Although PiS Prime Minister Mateusz Morawiecki condemned the violence he did not speak out against the anti-LGBT campaign.
His education minister, Dariusz Piontkowski, said on Sunday that it's worth considering whether or not such (gay pride) events should be organised in the future".
Last Friday, the Morawiecki government criticised US Ambassador Georgette Mosbacher for her support for LGBT+ rights after she spoke out against the sticker campaign on Twitter, saying it promoted hate and intolerance.
PiS government spokesman Piotr Muller termed Mosbacher's statement "unnecessary".
Campaigning on a platform of generous social spending, recent opinion polls show the PiS is on track to win a second consecutive term in the October general election.
Left-wing politicians and the openly gay leader of the Spring party Robert Biedron have announced a "Violence-free zone" protest in Bialystok on Sunday.
The Polish edition of Newsweek is distributing "Hate-free zone" stickers featuring a smiling heart in the red-and-white colours of the Polish national flag.
According to a Polish civil rights campaign group around 30 communities, including villages and regional assemblies, have adopted such resolutions.
Poland's Ombudsman Adam Bodnar has signalled he intends to challenge the resolutions in court as being unconstitutional.
Warsaw deputy mayor Pawel Rabiej allied with the main Civic Platform opposition party has filed a criminal complaint with prosecutors against Gazeta Polska over its anti-LGBT stickers.
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