The event -- "Flavors of India" -- was inaugurated by Ambassador of India to Saudi Arabia Hamid Ali Rao in Saudi capital Riyadh.
"Flavors of India" campaign will broaden its horizons to exhibit the fresh import meat ranges from India like Indian mutton, beef, veal, buffalo meat, variety of Indian fishes like karimean, white pomfret, rohu and fresh tiger prawns.
First two days will be biryani festival, followed by chat festival, sweet festival, Malabar festival & kabab festival.
A photo exhibition will also be part of the Indian Architectural Heritage show during the event, organised by the LuLu Hypermarket