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The world's largest smartphone maker, Samsung Electronics, said today it was considering a stock split that would placate existing investors and attract new ones with a more affordable share price.
Head of investor relations Robert Yi said the South Korean tech giant had been looking into a possible split 'for a while' but was still debating the benefits of such a move.
"We know it would have a psychological impact, but need to look further at how that might affect the company's long-term value," Yi told reporters.
Samsung has been under growing pressure to boost shareholder returns as its stock price has been battered by a series of quarterly profit falls.
Samsung shares were trading Tuesday at 1.356 million won ($1,250)compared to a high of 1.470 million won in June last year.
Samsung is currently in the middle of a $2.0 billion share buyback process announced in November to appease disgruntled shareholders.
With a market capitalisation of about $185 billion, Samsung accounts for nearly 17% of the weighting on South Korea's benchmark Kospi composite index.
