Handset market leader Samsung today unveiled its virtual reality headset, Gear VR, in India, priced at Rs 8,200 to cash in on the niche but growing category.
Virtual reality (VR) technology immerses the user in a computer-generated simulation of an environment, allowing the user to interact in that world.
The technology is creating a lot of buzz globally with technology giants like Google, Facebook and Microsoft working on creating a unique, immersive experiences for the end-users.
"VR is a niche category and requires a more experiential approach. We have partnered Oculus for content, so that they can enjoy the next level of mobile entertainment with 2D and 3D videos and immersive gaming," said Manu Sharma, Director - Marketing, IT and Mobile, Samsung India.
However, the headset will work only with Samsung flagship devices like Galaxy S and Note.
The device will be available through e-commerce platform Flipkart.
Recently, Lenovo said it will sell VR headset for Rs 1,299. At present, it sells the headset bundled with its Vibe K4 Note for Rs 12,499.
Another Chinese firm LeEco also said that it will bring its VR headset to India later this year.
Samsung has also launched its much awaited Gear S2 smartwatch in India. The company has launched two variants - Gear S2 (Rs 24,300) and Gear S2 Classic (Rs 25,800).
The Tizen OS-based smartwatch was showcased at IFA Berlin for the first time last year.
The smartwatch features a 1.2-inch circular display and is powered by a dual-core 1 Ghz processor, 512 MB RAM and 4 GB internal memory. It is powered by a 250 mAh battery.
Its connectivity options include WiFi, Bluetooth and NFC.
"With a circular UI, the Gear S2 blends mobility with convenience seamlessly. The category is definitely growing in India and we are adding features that will cater to the requirements of the Indian audience," he said.
Samsung has developed apps through Samsung Research Institute, Bengaluru and other third-party app developers. These will focus on monitoring games like cricket, tennis and golf.
