The RP Sanjiv Goenka Group has roped in Vikram Mehra as managing director for its music and entertainment arm, Saregama India.
Earlier, Mehra was associated with Tata Group in various positions and companies.
"Vikram brings with him a wealth of experience and skill-set to handle the ever-developing digital platform. His keen understanding of the different aspects of this medium will spearhead growth momentum at Saregama," said V C Agrawal, HR head, RP Sanjiv Goenka Group.