State Bank of India today said it has rebranded its corporate website as 'bank.Sbi' from earlier sbi.Co.In.
'bank.Sbi' is the highest domain protocol, known as generic Top Level Domain (gTLD), which enables an organisation to use its corporate name as their website's top-level identifier, instead of using a more traditional '.Com' or '.Co.In' domains.
"Due to its non-replicability, a gTLD site like '.Sbi' conveys an assurance to the customer that the site is authorised, genuine and is not an inappropriate or phishing site," SBI said in a statement here today.
Bank's own gTLD aims at simplifying the digital experience of customers and brings in enhanced security against phishing and lookalike websites.
All of the bank's internet presence like INB shall soon be migrated to the '.Sbi' gTLD, it said.
The existing site of 'sbi.Co.In' will continue till customers get used to the new 'avtar' of SBI's secure website.
********
Godrej Appliances enters chest freezer segment
Consumer durables firm Godrej Appliances today said it has forayed in the chest freezer segment and aims to be among the top three brands by 2020.
"With this launch, we are further strengthening our refrigeration portfolio and hope to gain a significant share in this segment in the years to come," Godrej Appliances Business Head and Executive Vice President Kamal Nandi said in a statement.
The new product range will be priced between Rs 15,000 and Rs 28,500.
(Reopens BCM13)
Kotak Life Insurance launches income plan
Kotak Mahindra Old Mutual Life Insurance today announced the launch of a savings-cum-life insurance product that offers guaranteed annual income post completion of the premium payment term.
Kotak Premier Income Plan (KPIP) is completely aligned with the firm's core purpose of adding value to lives of customers by providing Protection and Long Term Savings (PALTs), the company said in a release here.
"We have designed the product to cater to their requirement a second income that will help them to fulfil their dreams. KPIP is ideal for individuals who want to save for a limited term and are looking for a regular income in the future," Kotak Life Insurance Chief Distribution Officer Suresh Agarwal said here.
---------------------------------------- 'Govt needs to absolve transaction charges for digi payments'
Confederation of All India Traders (CAIT) today said to encourage digital payments the government should subsidise transaction charges directly to banks and absolve either the merchant or the consumer from the liability of paying such charges.
"Transaction charges are one of the major deterrents in adoption of digital payments since neither the merchant and nor the consumer is willing to pay transaction charges," CAIT President B C Bhartia said in a release here.
The Government, he said, should hold digital payment camps in commercial markets across the country for promotion of adoption of digital payments.
------------------------------------------------- Fortis Healthcare names Excelity as payroll administrator
Payroll administration provider Excelity Global today said it has been appointed as the payroll and benefits outsourcing partner to Fortis Healthcare.
As part of this strategic engagement, Excelity will leverage its human resource outsourcing experience to manage payroll and benefits for over 22,000 colleagues within Fortis Healthcare and other group companies.
"We have been awarded a multi-year partnership with Fortis, who has chosen Excelity as its partner to manage their payroll and benefits operations. Organisations are looking to streamline their payroll and benefits administration process while gaining process efficiencies and Excelity has been instrumental in doing this on a continuous basis," Excelity Global CEO (Managed Services) Sumit Sabharwal said.
